FAQ

Target Market

The average dress size has increased from a size 8 in 1969 to a size 14 today.  61.9% or 64.5 million women 20 years of age or older are overweight which has led researches to label this phenomenon “America’s Obesity Epidemic”.  They attribute this primarily to our high fat diet and sedentary lifestyles.  Another factor encouraging this statistic is the overall aging of the population because when as we age we tend to gain weight.

A study by The Global Purchasing Group titled “How to Market, Service, and Sell the Plus Market,” cites that 80% of the plus-size consumers surveyed shop on the internet.  80% of the 64.5 million overweight women in America or 51.6 million plus-size consumers currently shop online.  These women form our core target market.

Target Customer

Our T2 brand targets a specific type of customer: 

• She is usually 25 to 54 years old

• Physically - she's basically an hourglass with a definite waistline with fuller hips

• She’s Online – an avid internet user and shopper

• She’s educated, with some college experience

• She’s professional – earns at or above the US Median Income of $44,684

• She’s very diverse – from all ethnic groups, single, married, or divorced

• She is an individualist – she has her own idea of what she wants to wear.  Definitely not a fashion victim or slave to current fads.

• Confident – she’s a ‘glass-half-full’ girl who knows who she is and what she likes.  Her goal in clothing is not just to hide her flaws but to emphasize her assets and express her personality.

• Health-Conscious - she’s smart and she wants to live life to the fullest.  Although she may be overweight, she’s walking or going to the gym because she knows that losing any weight at all will only benefit her in the long run.  She’s just not so obsessed about it that she’s put living on hold until she completes the process.

Brand Positioning

The DNA of the T2 brand is Classic, Trendy, Eclectic, and Quality – CTEQ for short. .

Classy – we design classic silhouettes that don’t go out of style!
Trendy – we interpret current trends keeping in mind our customers preferences!
Eclectic – we will often mix elements from various sources!
Quality – we will utilize quality fabrics and construction techniques!

In the minds of our customers, our brand will symbolize fashionable, high-quality clothing that fits well and is fun to wear.

Target Pricing

Most of our clothing will retail in the better to designer category.  Skirts will start at $75, dresses at $100, and blouses at about $50. 

Sizing